Rihanna is a new face of one of the most knowable brands in cosmetic- Nivea. She is ambassador of the campaign for Nivea’s “100 Years Skincare for Life”.
“Over the past 100 years, Nivea has been an iconic skincare brand across the world that is built on the trust of our consumers. We are excited to have Rihanna supporting us in our celebration and building a new generation of fans,” said Markus Pinger, a member of Nivea’s board.
Nivea will serve as a sponsor of Rihanna’s world tour, which begins this May. The multi-city tour will feature consumer engagement through both Nivea and Rihanna’s social media channels.
Some products by Nivea:
And a little bit of music:
